5.27.2009

Happiness for Consumers

Interesting blog post from No-Impact Man about women's happiness in a consumer-based society: research that examines whether the ability to have and to make more choices than ever before provides greater happiness in women.

Worth the 5 minutes it takes to read and digest the thoughts. Probably also worth the number of times you will recall this article as you make choices over the next several days: "5 grain Italian loaf, or 7 grain wheat loaf? Milk dated June 3rd or June 5th? Would you like to super-size that? Should I buy the same exact sweater in red or blue?"

It is interesting to think how some people take consumerism so seriously by swearing by only one particular brand of such-and-such. . . Do they believe that the ability to make that choice provides greater control in their life? Is that just a red flag reminding us that sometimes we are out of control of the choices that really matter in our lives?

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